Search engines such as Google, Bing, and Yahoo find and rank websites higher than others depending on their relevance in response to a search query. To help search engines locate a website, a valuable technique called SEO is used. Search engine optimization or SEO is the method of improving a website’s visibility on organic (unpaid) search engine results page (SERPs) by adding search engine friendly elements to a website.
Where Your Business and SEO Meets
When a customer types a question that you have the answer to, your website’s presence in the search results is of the utmost importance. Unfortunately, there are 644 million websites on the Internet today, and a serious number of them are vying for a top position just like you. The good news is, websites don’t randomly appear in the first page of the search engine results; there is an exact science and art behind it, and this is where search engine optimization works its wonders.