An SEO-friendly website goes beyond a stunning web design. Of course, humans can appreciate the aesthetics behind a beautifully crafted website, but through the lenses of search engines, structure and substance always come first. With search engines heavily relying on indexable content to improve the visibility of a website, it is imperative for businesses to design their web page according to best practices.
If there’s one thing years of experience in SEO has taught us is that optimizing a website for search engines is more than just the bigger picture.
- On-Page SEO. Recognising the significant impact of on-page factors in influencing search engine ranking, we utilize proven techniques such as the use of appropriate keyword density, and correctly tagged titles, headers, and meta descriptions that allows your webpage to perform better in search engine listings.
- Off-Page SEO. A well-optimized website is only half of our SEO strategy. To support our efforts on the on-page optimization, we use off-page optimization tactics to market your website such as blogging, cross-linking, and claiming local listings.
- Social Media Integration. We know how valuable social media is to search engines and customers alike, so we appropriately incorporate social media elements into your web structure to improve its ranking in the search engines.