Jun 22 2016

SEO Agency Tips: Hiring The Right Agencies For Your Business


If you are a small scale business or a large scale business, and if you rely on Website traffic for sales or marketing, you need to be able to learn and understand Search Engine Optimization (SEO) and if you do so, this will take more time and training to achieve the best results. Nevertheless, to lessen the time for training and start being productive, you might want to hire an SEO firm. SEO experts are also needed and they employ the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search.

Search Engine Optimization provides various online marketing services to companies who’s tapping into the internet for their marketing strategy. You start contacting the firms starting with the one at the top, since it seems reasonable that the guy at the top must know what he’s doing. But as you contact the firms they all tell you the same things. Some SEO Firms have the ability but some can deliver while others can’t. But if that’s the case, how do you figure out which SEO firm to hire?

First, to make it clear about SEO agencies, You should look into reviews on that specific company. If they were able to satisfy other customers or if they have failed them in their marketing strategies. Stop considering the way they talk to their clients because sometimes it is deceiving. They say too much in which they impress other clients but some of them are just words no actions. Anyone can say that they know SEO, but that doesn’t mean that they know what they really are doing.

Search Engine Optimization (SEO) is basically a smaller picture of SEM. According to the Google’s Knowledge Graph,

“search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

Every website needs to have different SEO tactics to succeed. An SEO expert with many years of experience will be able to look at any website and know exactly what needs to be done for it to gain more search engine traffic, while someone new at SEO will try the same things on every site, which will only have a limited effect, if any.

There are tons of blog posts and articles that describe various SEO tactics one can use. But it’s another thing to have happy clients. Anyone looking to hire an SEO consultant or company should definitely check at least three fairly current references to discuss how the SEO company helped them succeed.

Once you get beyond the technical issues of a website, SEO is a lot like traditional marketing. Content needs to be written in a way that outlines the benefit to the user while leading them to a sale. And it all has to be done in a way that also appeals to the people at the other end of a search engine who are looking for what your company has to offer.

Here are some tips that you might actually consider when hiring an SEO Firm:

Decide what you need. 

Ask yourself if you need reputation management, link building, Pay Per Click Management, retargeting, content marketing, web development, infographics, media partnerships, influencer marketing, email marketing,  analytics setup, etc. these are only few services that SEO Companies focus on. If you’re not really sure of what you need for your company, start by asking yourself what is to be done, what is your goal? You should be able to balance the investments you make especially if it is good for the company or it may cause some discrepancies. You should have a clear goal in which you can measure success of the business. If you cannot see what you truly want then you might encounter some problems when hiring an SEO Company.

Look for other firms, don’t just stick with one company

Once you have already seen what you want and what the company needs, you might want to look for several SEO companies to compare it with. Does it satisfy the needs of your company? Does it qualify your own standards? Or does this SEO Firm can suggest what your company needs. Most SEO agencies will gratefully give you a free consultation because by doing this they can pitch their ideas and impress you and be able to get you as their client. In this moment, while they are giving you a free consultation, it is your time to know who are you working with and the capabilities of the company you are planning to hire to handle your online marketing. After the consultation, after you have decided who to hire, the SEO Firms need some few days to be able to gather data about your online marketing strategy and do some research on how they can improve it. Afterwards, you will be able to receive a proposal from them that indicates the services you need for the enhancement and the price for them. After you know the services you need, you may want to ask for other SEO firm’s a quotation on how much they price these services. But remember; don’t tell other SEO Firms that you have ask other SEO Firms’ a quotation. If you tell them, the possibility is that they may not compete to get you as a client but might actually lose interest because they believe that the clients should be fighting to work with them rather than the Search Engine Optimization firm fighting to work with the clients.

You should be clear towards your goals, get multiple quotations. Multiple bids, scrutinizing the future, and looking into the long run. You might want to look for reviews about that SEO Firm you plan to hire before anything else. Look for client feedback and ask yourself if that company can help you in your business. After all, they are all the same, the only difference is how they deliver and how competent they are.