Jul 25 2016

Our SEO Agency Discussion: SEO Agencies & What They Actually Do

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SEO Agency

Over the last decade, the search engine optimization industry has seen an explosive growth. As more and more businesses keep up with the latest marketing trends, the demand for search marketing increases all over the world and Singapore is no exception. Despite the industry growth, it seems that SEO is still an unfamiliar territory to many companies, and some are still thinking twice whether hiring an SEO agency in Singapore is worth the investment. What do SEO agencies really do? This article attempts to clarify what exactly an SEO firm does.

What is SEO?

Before we go into detail about the general services of an SEO company, we must first define what SEO is. Search engine optimization (SEO) is described by Rand Fishkin as “the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines.” In simple terms, SEO is a strategy that brings users who are genuinely interested in your business to your site without having to place advertisements in the search engine results pages (SERPs).

What SEO Agencies Do

SEO firms break down your site and examine it from every angle to identify the best possible and appropriate strategies to implement. An SEO agency typically does the following:

Keyword Research. SEO companies identify and research keywords relevant to your business. By researching your industry’s keyword demand, you learn the right terms and phrases to target and which will produce the best results.

Web Analytics Analysis. Your past performance is reviewed through a web analytics analysis such as Google Analytics. An SEO agency in Singapore conducts a web analytics analysis to identify any problem areas on your website and opportunities for improvement. SEO specialists rely heavily on web analytics analysis to collect the right data.

Site Audit. SEO experts perform a rigorous evaluation of websites usually in parallel with web analytics analysis. Information and data are checked to determine whether they go through the correct receivers. Your website’s graphics and design are also analyzed as well as other multimedia features. In addition, a thorough site audit checks for broken links, HTML errors, and response time among others.

Link Building. Search marketers create a link building campaign unique to every client to establish a vast and varied link profile for businesses and bring the best search engine results. Link building is critical in attracting search traffic, performing better in the SERPs, and increasing link traffic referrals.

Content Creation. SEO firms produce relevant and valuable articles, blog posts, infographics, and other multimedia to drive traffic and links to your website, and attract the attention of a clearly defined audience. In addition, SEO agencies help you refine the existing content on your website to drive profitable customer action.

Reporting. Communicating the process and results of a campaign is the hallmark of a good SEO agency. A report includes an analysis and commentary from the SEO firm that provides clarity in the efforts being made in the campaign. These reports usually include data on website visitors, rankings, and inbound links.


This is not a complete list of what an SEO agency can offer you. Your SEO firm will offer you a modified approach, unique to your company’s situation and needs. Now that you have a better understanding of what an SEO firm does behind the scenes, you can consider SEO as a part of your marketing strategies and reach a wider audience online.