Search engine optimization or SEO is the practice of increasing a website’s visibility in organic (natural/unpaid) search engines. If your business owns a website, establishing your online presence and improving your search rankings are crucial in generating leads and conversion. So if you’re planning on investing into SEO efforts, keep these numbers and insights in mind.
Page titles are displayed at the very top of a browser. Being the second most important element of on-page SEO, having a targeted and effective title tag is essential for your website to perform well on search rankings.
Rarely do search users click on paid search results.
The meta description is a preview that gives search users an idea of the contents of a page. Creating a smart and persuasive meta descriptions can attract clicks based on a user’s interests.
Among the major search engines, Google owns 65-70% of the search engine market share.
According to HubSpot, majority of search users almost never get past the first page of search results.
The #2 and #3 positions receive 10% and 7% of organic clicks respectively.
The #2 and #3 positions receive 5.5% and 2.7% of organic clicks respectively.
Search overthrows social media by 300% in driving traffic to a site according to Outbrain.
Users only spend 10 seconds on your homepage before fleeing to another website if they can’t relate to your marketing message.
Website visitors have more opportunities to connect with your business if you have an active blog.